What is ProRA?

ProRA is a highly customizable Reporting Application that grants virtually full access to valuable data within Centrex switches.

WebCentrex develops custom reports for any of your business needs including Revenue Assurance, Auditing, Marketing, Business and Project Management. We want to work closely with you to ensure that ProRA is an integral tool in your business, and that you have the information you need to make smart decisions.

This data is managed relationally, allowing ProRA to perform complex queries and aggregations that would take much longer, and often be impossible using the Switch’s legacy interface. In addition, our data can be time-stamped enabling the creation of history, comparison, and trending reports.

ProRA leverages the Microsoft .NET platform and SQL Reporting Services to provide data to users in rich visual reports. Charts, graphs, navigation menus, collapsible details, linked reports and hyperlinks are among the available report features. The data can also be exported to file formats including CSV, Excell, web archive, PDF, Image, XML and more.   

 What is Revenue Assurance?

Revenue Assurance is the protecting and optimizing of revenue and profit by ensuring that all revenue is billed completely and accurately in a timely manner. This is the process of rectifying revenue leakage while employing all asset resources to their maximum capacity to achieve maximum revenue.

WebCentrex’s Inc.’s role in Revenue Assurance

In working with our client’s, The WebCentrex team has witnessed first hand the benefits an efficient revenue assurance system can have on a carrier’s bottom line. Our experienced team has worked with our clients to develop the ProRA solution to address the revenue assurance needs of carriers.

ProRA enables you to provide a better rate of return for your stakeholders with your existing resources. There is no need to increase rates, sell more, or offer more. ProRA simply ensures you are getting maximum return on what exists in your network today.

ProRA in minutes can reduce your business’s risk and improve revenue realization. The ProRA solution allows users to quickly compare the services being billed with those that are provisioned on your switch. This allows you to determine where revenue is being lost then maximize your profits by eliminating the revenue leakage.

ProRA enables you accomplish the following;

1. Recover Lost Revenue – identify and correct where customers are getting services for free.
2. Reduce Unnecessary Costs – identify where network capacity is being wasted and increasing your network and capital expenses.
3. Recover Operational Funds – redeploy wasted network resources to generate revenue.
4. Gain Insight – establish business metrics to manage your organization more efficiently.

This process can best be illustrated in the diagram below depicting the typical revenue assurance process without ProRA in place.

The manual approach to revenue assurance requires resources from multiple departments often providing delayed results. This delay hinders a carrier’s ability to quickly identify broken processes where revenue is being lost. The involvement of multiple parties to access this information increases the drain on internal resources while increasing the room for errors.

With a sophisticated revenue assurance process in place the task of identifying leakage is significantly streamlined resulting in reduced demand on internal resources while expediting the revenue recovery process.

The impact ProRA has on a carrier’s revenue assurance process can be seen in the below diagram. This improved process provides almost an immediate return on investment.

ProRA provides a central access point to retrieve both the switch and billing detail you require managing your organization.

ProRA assists you in eliminating revenue leakage, maximizing the utilization of existing assets, gaining powerful business metrics and improve your customer service delivery. All while adding to your bottom line.

Why is Revenue Assurance crucial to your organization?

• Maximize revenue and cash flow.
• Profitability and growth (increase revenue with existing resources and capital)
• Increased regulatory pressure. (FCC, Sarbanes Oxley, CRTC)
• Impact of billing errors with customers – increase your customer satisfaction to decrease subscriber turnover.
• Ability to pinpoint and resolve issues quickly.

• Greater confidence in financial and management controls.

Are you able to answer these questions with complete certainty?

• Am I missing revenue by not billing for what the customer ordered?
• Is the service provisioned the same as ordered and billed?
• Am I billing the correct contract or tariff rates?
• Do assets exist that I am not aware of?
• Does my inventory reflect my actual work?

ProRA provides you with these answers and more.